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Date: 20 April 2019

  Eastern African - Soccer

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News Headlines

Tusker pump Sh170m into Kenya's league

[Posted 07 Sep 2012]
[By Charles Malingha]
Tusker pump Sh170m into Kenya

For the first time since its incorporation in 2003 as a private company, the Kenyan Premier League has obtained an official sponsor.

The top football league in the country will now be known as Tusker Premier League, complete with a new logo featuring the beer making title sponsors.

East African Beer Limited chief executive officer and group managing director Devlin Hainsworth sealed the partnership yesterday when he gave a Sh170 million dummy cheque presentation to KPL chairman James Musyoki at the official launch.

The three-year sponsorship will run until 2015.

No details were given but for the hefty price of sponsoring football events and other activities managed by the KPL, Tusker will enjoy certain rights.

In a Kenya gazette notice that preceded the conclusion of the deal, EABL stated they wanted to be appointed the exclusive alcohol beverage company authorized to sell and distribute its drinks at KPL events.

The beer company also sort to provide stadium branding for Tusker during KPL matches at Nyayo, Chemelil, Hope Centre, City Stadium, Karuturi Sports, Muhoroni, Oserian, Awendo, Thika, Afraha and Bukhungu.

"I believe in golden years. This is a new era for Kenyan football," Hainsworth said.

Sports Minister Paul Otuoma who attended the function challenged the KPL to fully professionalize their activities.

KPL chief executive officer Jack Oguda said the sponsorship will lighten the financial burden of the clubs and improve on their administration.

"About 65 to 70 percent of this sponsorship will go directly to clubs while the rest will be used by the league in its administrative duties," he said.

The last time the league had a major sponsor was between 1998 and 2002 when Kenya Breweries, BAT and Smithkline Beecham put in a combined Sh45 millions package a year for five years.

Incidentally, at that time the federation secretary was Sam Nyamwaye who is now the chairman.

Nyamweya, who also attended the launch, said that with the support of KPL, sponsors and the government Kenya was capable of qualifying for the 2014 World Cup.


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