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Date: 26 March 2019

  Eastern African - Soccer

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KFA not aware of CAF rules on Television world cup qualifiers broadcasting

[Posted 09 Nov 2011]
[By Charles Malingha]
KFA not aware of CAF rules on Television world cup qualifiers broadcasting

Kenya Football Association (KFA) has said they are not aware of any Caf-brokered, centralised television and marketing rights for World Cup qualifiers in Africa and will be shopping for an individual deal.

KFA chairman, Sam Nyamweya on Wednesday said they are currently engaging local broadcasters to sell television rights for Tuesday’s Harambee Stars’ home World Cup qualifying tie against Seychelles.

"We are negotiating our own television rights and want to make money out of it. This is part of our revenue," Nyamweya said.

KFA’s position contradicts Caf’s which seeks to centralise the television and marketing rights for the qualifying tournament of the 2014 World Cup in Brazil.

Caf signed a deal in September with B4 company associated with French entity Lagardère Unlimited and its subsidiary Sportfive.

The contract includes TV/media rights and the marketing rights for each of the qualifying matches of the 2014 World Cup.

The host federation and the host broadcaster would be entitled to broadcast live each home match on free-to-air by terrestrial means only.

Caf president, Issa Hayatou, said one of the objectives of the contract was to give smaller countries an opportunity to expose their matches to a global audience.

Nyamweya unaware of deal

Nyamweya, however, said he was not aware of any such deal as the body previously charged with running local football, FKL, had not yet handed over office to the new Kenya football body.

Nyamweya added that any rights signed must have a monetary value acceptable to the KFA.

Nigeria Football Federation formally rejected Caf’s collective contract, arguing they could make much more by selling their television rights individually, while South Africa have openly expressed their displeasure with the arrangement.

Caf has yet to announce how much each association should expect from the deal but according to the continental football body, the minimum guaranteed for the collective contract is $23 million (about Sh2.21 billion).

This roughly translates to $433,962 (Sh41.7 million) for each of the 53 Caf full member associations.

Kenya has previously dealt with Sportsfive on a one-on-one basis. FKL sold broadcast rights for all Harambee Stars 2010 World Cup qualifying matches to the sports marketing firm for a reported sum of Sh27 million.


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